Misconceptions around effectively tracking SEO
- Part 1Optimizing big websites with structured templates
- Part 2 Misconceptions around effectively tracking SEO
Show Notes
-
02:12AI and changing search habitsToday, writing within a topic instead of specific keywords captures a broader audience and generates higher-quality traffic. While search habits are changing in younger audiences, how much appetite people have for AI integration in search is yet to be determined.
-
05:41Creating topic based contentTo adapt to Google's emphasis on topics, it's essential to create content based around topics rather than specific keywords. By taking this approach, keywords naturally integrate and flow within the content.
-
07:44Enhancing SEO tracking with AIWithin Seamless tools, AI helps assign confidence scores to data, aiding in determining its validity and usefulness. Additionally, AI can assist in keyword research by analyzing competitor data and suggesting which keywords may be more effective.
-
10:58Key metrics in SEO trackingThe most important metrics in SEO tracking go beyond simple rankings and include impressions and clicks. Additionally, engagement metrics like bounce rates and time on site helps gauge traffic quality and informs strategies for content and site improvement.
Quotes
-
"Thinking about individual specific keywords or broad terms is not the main strategy to pursue. Instead, being able to write within a topic is much more beneficial. You capture more of the audience, you get more longer tail." - Sal Surra
-
"Leveraging AI to give you more confidence in what youre seeing and to help you attribute and filter your data is a great way that AI is being used today." - Sal Surra
-
"Bing has had ChatGPT integrated into the search for about a year now. Yet, it only increased their market share by about 1%." - Sal Surra
-
"You get more and better data if you take it out of Google Search Console. My advice to people is definitely export to Looker. " - Sal Surra
-
"Impressions are one of the leading indicators of whether content will do well or not. If Google can't find anybody to serve up that piece of content to, you need to work on the quality, refresh it, or get rid of it." - Sal Surra
- Part 1Optimizing big websites with structured templates
- Part 2 Misconceptions around effectively tracking SEO
Up Next:
-
Part 1Optimizing big websites with structured templates
Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites with extensive content can be a daunting task. With countless pages to maintain and update, ensuring consistency and effectiveness across the board becomes a significant challenge. This is where the concept of structured templates comes into play. Today, Sal discusses optimizing big websites with structured templates.
Play Podcast -
Part 2Misconceptions around effectively tracking SEO
Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings for specific keywords can be deceptive if those rankings fail to translate into meaningful traffic. This dilemma highlights a fundamental misconception: the belief that ranking alone equates to success in SEO. Today, Sal discusses misconceptions around effectively tracking SEO.
